Category Archives for Podcast
Episode 150: Profit Without Worry Series Wrap
Hello my friends. This episode is going to be a little different than my other episodes as it’s a goodbye — at least for now. 2020 has been a heck of a year, hasn’t it? I started the year with
Learn MoreEpisode 149: Marketing Myth Busting: Big Promises Are Worth The Money
If you’ve listened to this show for any length of time, you know that in 2015 I joined a $30,000 a year mastermind. The idea to join had been planted in my mind the previous year when I went to a one-day
Learn MoreEpisode 148: Marketing Myth Busting: Certifications Are Proof Of Expertise
I did a coaching certification back in 2010 to 2012. It was intense. Six months of one three-day weekend each month for coaching retreats (that were incredibly draining) followed by coaching practice
Learn MoreEpisode 147: Marketing Myth Busting: Lots of Followers Equal High Engagement
Let me break some bad news to you — you’re not Gary Vaynerchuk. And I’m not either. But you know what? A lot of social media celebrity business owners want to treat us like we ARE Gary Vee and
Learn MoreEpisode 146: Marketing Myth Busting: The Money Is In Your Email List
A couple weeks back I received an invite from a virtual event organizer. You know the type of event where they have 15, 20 or sometimes more speakers on various topics? Well, this organizer had reached
Learn MoreEpisode 145: Marketing Myth Busting: Marketing Formulas Equal Instant Success
I’m a big fan of HubSpot Marketing’s ‘Inbound Marketing Methodology’. I’m a total marketing nerd always looking to improve AND it aligns exactly with my own belief system that you must meet
Learn MoreEpisode 144: Marketing Myth Busting: You Can Make It Big On Instagram, TikTok or YouTube
It seems like the rise of influencers and video marketing has turned many people into ‘stars’ but as a business is that even realistic? Because sure, videos can be a great marketing tool but it takes
Learn MoreEpisode 143: Marketing Myth Busting: Facebook Ads Are All You Need
Listen friends, you KNOW I love Facebook and Instagram ads. In fact, doing ads for clients has made up more than 50% of my business since 2015, so when I talk about reducing Facebook and Instagram ads,
Learn MoreEpisode 142: Why Your Marketing Is A Hot Mess
As a business owner, are you running around doing a lot of stuff to market your business? Are you following a ton of experts who are giving you all kinds of the ‘latest and greatest of what’s working
Learn MoreEpisode 141: The Magnetic Proof Accelerator: Why You Need This
Proof is important online today because there are so many people who make big promises but don’t deliver the goods. So people want to know you’re the real deal before they invest with you. Back in
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