It happened again, didn't it?

You hustled hard to grow your business… got busy in Facebook groups, scored a guest podcast or two, sweated over a kick-ass 5-day challenge, delivered a rockin’ webinar, ran killer Facebook ads, stressed over submitting guest blog posts… maybe even landed a coveted speaker spot…

And HALLELUJAH! After some rough weeks (and sleepless nights), you ended up having a GREAT month and rejoiced as you signed some new clients.
(phew… you can finally relax for a minute with a smile on your face, a big ‘ole glass of wine in your hand… and an even bigger sigh of relief)

Then your client workload took over… and you *knew* you should keep doing all the ‘stuff’ that brought in new clients… but let’s be honest… that client-hunting hustle is EXHAUSTING…

(and besides, you were so busy with actual client work that your own hustle fizzled out like a burning match dropped in a puddle) …so each night you collapse in bed promising yourself, ‘I’ll do that blog post and Facebook live for my community tomorrow’ (but tomorrow was always too busy)

Fast forward a few months…. those dreaded sleepless nights return… your client work is complete, your income’s shrivelled up, your bank account’s hemorrhaging money fast…

…and you’re back on the dreaded new client hunt, wondering if this client-chasing income-roller-coaster stress will EVER go away (and as you lie awake at night… you secretly wonder if you should just go back to a J.O.B.).

You're SO DONE with:

  • Creating a never-ending avalanche of free content (with very few new clients to show for your hard work, expertise and talent)
  • Getting burned out by the new client hustle (and getting all judgy-judgy on yourself because your hustle takes a break when client work takes over)
  • Wondering if there is an easier way to attract more clients without sacrificing everything (because you want a guilt-free splurge day, a restful night’s sleep and a vacation getaway every now and again, right?)

I get it – this was my story too.

And the day I realized I needed to create a STRATEGIC SYSTEM to attract new clients consistently, my life and business changed forever.

(and I can do this for you and your business too)

Pssst: Here's the hustle-free secret to attract new clients.

without sacrificing things like a splurge day off… a vacation getaway… or restful night’s sleep!

The secret isn’t more hustle.

The secret isn’t more sleepless nights.

The secret isn’t giving away even more free stuff.

The secret is a Strategic Marketing Funnel.

A Strategic Marketing Funnel is NOT:

A make-millions-while-sitting-on-the-beach-doing-no-work-ever fairy tale (not gonna lie – it does take effort to create a marketing funnel)

A no-money-out-of-pocket approach (a marketing funnel takes a little investment)

A no-effort-quick-fiverr-it-and-make-millions pipedream (investing a little bit of time to do your marketing funnel right pays off BIG)

So, if you’re looking for a magical spell that will deliver clients ready to open their wallets and throw money at you with no effort, no money and no time invested on your part, stop reading now.
My philosophy and approach will NOT work for you…

… BUT …

If you ARE willing to invest a little effort, time and money to build a valuable, reliable and strategic system that attracts ready-to-buy clients 24/7 you’re in the right place.

To create your strategic Marketing Funnel:

You MUST get to know your dream clients better than they know themselves (I have a lot of shortcuts to make this easier)

You MUST use technology to automate your marketing funnel (I’ve got some plug-and-play swipeable tech templates for you)

You MUST create offers people want to buy (there are simple ways to test this BEFORE you create anything so you don’t waste time, money or heartache)

You MUST be willing to invest in traffic (my favorite way is with Facebook ads)

You MUST discover your own marketing style (I’ve got a free quiz to help you with that)

You DON’T need a fancy website, best-selling book or anything that takes years to create before you get paid

… because without a back-end strategic approach to turn all of your blood, sweat and effort into dollars, you’ll be hustling your buns off… stressed out about where to find your next sale… forever.

I Can Help You.

I help over-worked business owners stop worrying about where their next sale will come from by creating simple, proven marketing funnels that convert.

I’ve got training programs, group programs, done-with-you programs and VIP done-for-you packages.

I’ll show you how to turn random looky-loo website visitors, happenstance meetings and disjointed marketing efforts into a consistent, reliable stream of happy, paying clients.


Marketing Funnels are simple…

(but they aren't easy to figure out on your own)

So who's behind all this Marketing Funnel stuff?

Hey there, I’m Michelle Evans.

At the age of 8 my entrepreneurial journey began as I enlisted my baby sister to help me sell Campfire candy door-to-door (she was only 5, with missing front teeth and she was waaaaay cuter than I). Ever since then, I’ve been on the hunt for shortcuts to predictably grow my business.

I’ve been featured in Mirasee, Huffington Post and 30+ other incredible places around the internet. I’ve worked with household names like Microsoft, LinkedIn and more as a well-paid employee and consultant.

Now I work with a fantastic community of business owners – coaches, consultants, experts, speakers, authors and solopreneurs – using my 20+ years of successful marketing experience to create client-generating, income-producing, stress-reducing marketing funnels.

In my non-work time, I’ve got 3 active kiddos and 1 hubby (and let’s be honest… he’s the biggest kiddo of all).

I live in a fabulous suburb of Seattle with over 100 winery tasting rooms (yummmmmmy). Every winter I desperately need a warm, sunny vacation to survive the dark, gray Seattle weather. I make a mean spaghetti sauce + cheesy meatballs (the only thing all 3 kids will actually eat), and I’m laughably lousy at anything crafty (if you saw my latest Pinterest-inspired craft… well… you’d probably fall off your chair laughing at me).

I have cracked the code on the science of Marketing Funnels

(yes, there's a proven, scientific approach to get results):

  • Added over 1,600 email subscribers to a client’s list in less than 30 days… from a well-designed guest blog post + perfectly positioned lead magnet (and the sales from those 1,600+ names? WOWZA were they happy!)
  • Increased a client’s conversion on her opt-in page from less than 6% (meaning only 6 out of every 100 people would download her freebie) to over 40% (meaning 40+ people out of every 100 would download her freebie)
  • Designed a Facebook ad campaign for a client who was previously paying over $10 per lead… and getting his leads down to $1.23 (that alone paid for his investment)
  • Ran a Facebook ad campaign for myself – less than 24 hours, less than $60 and 17 hot requests for a 1-to-1 Borrow my Brain strategy call (I ran it for 10 days and maxed out on new clients for less than $100 in ads)… then replicated that effort for many of my clients
  • Added upsells to funnels so that clients can build their list almost for free as the upsells pay for Facebook ads (one $7 – $27 sale at a time)
  • Built a warm audience for a launch with $0.02 video views on Facebook (and that audience converted like hotcakes)

Imagine having a system to sell your 1-on-1 services.

Your products. Your programs. Your book. Your webinar. Your event.

Imagine having a system that you can turn on or off, depending on how much business you want.

That’s the power of a well-designed Marketing Funnel.

Bottom Line

I am a Marketing Strategist. I help business owners make more money. Predictably. Automatically. Repeatably. I’m not flashy. I don’t have a crystal ball or magic wand.

What I DO have is much, much better. A proven, strategic approach to marketing that works. An approach you can learn. An approach where you do the work once to set it up and then let the system run. 24/7.

No more losing money on bad marketing. No more creating content that is lost and abandoned in the far, forgotten dusty corners of the internet. No more navigating the overwhelming and confusing world of marketing alone.

I look for marketing lessons everywhere (even the tabloid headlines in the grocery store have been known to spark a great idea). I’ve been obsessively learning about marketing for more than 25 years – studying, reading, practicing, teaching, implementing and testing everything. I’ve run multi-million, international marketing efforts… and I’ve designed highly effective marketing funnels that run on as little as $5/day.

Regardless of budget, what I love more than anything else is figuring out the best way to get sales in the door.


I Believe…

  • Marketing will never work for you if you try to be someone else.
  • Dark chocolate is the best food ever. (don’t even try to argue this one with me.)
  • Your story is your secret weapon. (I can help you unleash it.)
  • The secret to amazing marketing is FOCUS.
  • There is no magical marketing tactic that is guaranteed to work.
  • When you copy others, you blend into the crowd.
  • It takes tremendous bravery to come out as an expert. The payoff is worth it.
  • Mindset and tenacity trump skillset and talent. Every time.
  • Marketing without a funnel is like building your home on a sandy beach… you're starting at ZERO every single day.

The Official Bio

Michelle L Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now Michelle helps coaches & experts go from simply surviving to predictably SOLD OUT using the automation power of marketing funnels.

When she’s not working on her business, you can usually find her in the car taking one of her three kids to some sort of activity or at home drinking a glass of wine with her handsome and talented photographer/systems engineer/baker husband (his chocolate truffles + lava cakes are a-mazing).  Check out her best tips on adventures in building a business, marketing hacks and more at

And, click here to join Michelle's free Facebook community for experts, solopreneurs and entrepreneurs who want to find out what's working and what's not in marketing and building a business.