Ever found yourself wondering WHY what you’re doing isn’t working?

With no business background but fueled by a strong desire to be successful, Kay Richardson sat at her kitchen table 13+ years ago with tons of marketing books and uncovered why her most ideal clients ignored her phone calls, didn’t hire her after hearing her speak, and continued to choose the other consultant.  

After developing her Yes Factor, she built a brand that landed clients like Adobe, U.S. Government, Cargill, and other private firms before the age of 30.

Kay is the founder of the Incredible Salon where she coaches high-achieving entrepreneurs to reach impossible goals. She also developed the Yes Factor System that helps entrepreneurs find their unique zone of genius and create clients who say yes.

Kay’s the author of What a Woman’s Gotta Do, igniting readers to get off the couch and take action. Plus, she’s the mother of two young men. And she STILL gets nervous amongst groups!

Biggest Show Takeaways:

• Most people fail with in-person communication right at the start. You need to have a quick and compelling “elevator pitch” down pat.
• Figure out what makes you different and unique compared to the other people in the same industry or niche.
• Listen MORE than you speak. When clients come to you with a problem they want you to solve, listen to THEIR language and mirror that when communicating back to them.
• Your message and marketing need to focus on who your ideal client is. You can’t be successful by trying to be everything to everyone.
• Be willing to change course. You may have to come back and tweak your process more than once to get it right.
• How to get started:
  • Let go of what YOU as the entrepreneur think is most important.
  • Figure out what’s going on in your client’s head.
  • Find out what’s keeping them up at night.
  • Have a simple conversation about what you do; instead of just introducing yourself, ask a question.
  • Listen instead of desperately trying to make your pitch.  
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz, and in less than 5 minutes, you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

• Marketing Funnel Quiz: https://www.michellelevans.com/marketing-funnel-quiz/
• Episode 35: I Found My Niche… How Do I Get My Niche To Find ME?
• Episode 36: How to Create Offers That Sell
• Kay Richardson’s website: www.ClientsWhoSayYes.com
• Facebook: https://www.facebook.com/IdeasToIncome
• Instagram: @ideaignitor
• Twitter: @ideaignitor

Kay’s quiz: www.TheYesFactorQuiz.com