Archive Monthly Archives: February 2020

Episode 119: The REAL Dos and Don’ts of Outsourcing Your Marketing

If there’s one thing I know, it’s that good marketing takes a lot of time, skill and focus.  It’s a LOT of work, right?  That hard work is exactly why most people can’t wait to outsource marketing

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Episode 118: Why Technology and “Proven” Formulas Aren’t the Answer

A few months back I had a conversation with a potential client and a very talented consultant who I’ll call Karen (which isn’t her real name, but I want to preserve her identity).   Our conversation

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Episode 117: Collaborating to Create Client Wins with Lauren Thorsen

I’ve got a very special guest here on the show today! Meet Lauren Thorsen, founder of Edit Your Brand, a boutique public relations and content marketing agency specializing in defining and promoting

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Episode 116: The Truth About Facebook Ads in 2020

One question I get asked all the time is “Are Facebook ads even worth it anymore?”. And my answer is…it depends.  The short answer is YES Facebook ads are worth it if the following is true:  You

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