Michelle's Blog
Episode 100: Ready to Test Your Marketing Funnel? Three Simple Ways to Do It
It’s an exciting day here on the Profit Without Worry podcast. We’re celebrating episode 100! I've never done something for a hundred weeks in a row before that I can remember. I am so excited that we hit episode number 100, and I feel like we're just getting started....
Episode 99: Marketing Funnels 101: Type of Funnels and When to Use Them
It’s not exactly a secret that I love, love, love marketing funnels. So knowing this, it wouldn’t be surprising to anyone that one of the questions I answer the most is: What’s a funnel? I like the Kissmetrics definition, “A funnel is the set of steps a visitor needs...
Episode 98: Using Automation To Create A High-Touch, Authentic Customer Experience
Before we get started talking about marketing automation, I want to share a story that is highly relevant to the topic at hand. As you may (or may not) know, I live in the Seattle area, and it's pretty rainy around these parts for a good chunk of the year. And I...
Episode 97: 3 Easy Ways To Build Your Know, Like and Trust Factor Without Being Sleazy
When it comes to building an audience for your business, there are a few things that are pretty important — starting with how your audience feels about you. You’ve probably heard of the “know, like, and trust factor” as it often is mentioned when it comes to...
Episode 96: Being of Service to Potential Clients From Day One
Have you ever wondered how exactly you can serve your potential clients from day one — even BEFORE they’ve bought from you? Or how you create a customer experience that makes people want to not only buy from you but tell others how amazing you are as well? Last...
Episode 95: Understanding the Customer Journey: Serving Versus Selling
Today, we’re talking about an important part of marketing, selling, and growing a business that is often overlooked — the customer journey. If you’ve never heard that term before, you’re not alone. It’s not something that a lot of people talk about because...
Interview with Marissa Rodriguez – The Meraki Collective
I’ve got a special guest on this show to talk about building her first marketing funnel. Her name is Marissa Rodriguez, and she is an expert on Instagram. In fact, if you want an amazing person to follow on Instagram, I HIGHLY suggest checking out her two profiles for...
Episode 93: Five Things Big Name Online Marketers Don’t Want You to Know About Funnels
Over the past few years, a TON of new funnel software has hit the market, and it seems like everyone has gone crazy for the word FUNNEL. That’s why I’m breaking down the five things the big names do NOT want you to know about funnels — and what to do instead. If...
Episode 92: Marketing Funnels 101: Creating Funnels to Generate Profit
If you’ve spent any time learning about online marketing, you’ve likely heard the terms marketing funnel, sales funnel, or just plain old funnel. So let’s start at the beginning with a question many people have: What the heck ARE funnels? The short answer...