Blog | Michelle L. Evans

Episode 76: The Power of Unity

We’ re wrapping up our series on using Dr. Robert Cialdini’s principles of persuasion in your marketing funnel. As we’ve been talking about in the last six episodes, Robert Cialdini introduced his original six persuasion principles in his book The Psychology of...

Episode 75: The Scarcity Principle — Capitalizing on FOMO

We’re continuing our series on the principles of persuasion — coined by Dr. Robert Cialdini in his book Influence. If you missed episodes 70–74, you *may* want to start with those as I’m doing a seven-part series on persuasion. When you match up the principles of...

Episode 74: Building Authority In One Second or Less

We’re continuing to talk all about the principles of persuasion — coined by Dr. Robert Cialdini way back in 1984. (If you missed episodes 70–73, you *may* want to hit pause on this episode and start with those as I’m doing a 7-part series on persuasion. If you want to...

Episode 73: What’s Your Business’ Likeability Factor?

We’re continuing to talk all about the principles of persuasion — coined by Dr. Robert Cialdini way back in 1984. If you missed episodes 70, 71, or 72, you may want to hit pause on this episode, and start with these as they are all components of my seven-part series...

Episode 72: Social Proof: Why It Matters

We’re continuing to talk all about the principles of persuasion — coined by Dr. Robert Cialdini way back in 1984. If you missed episode 70 where I introduced these principles AND went in-depth into persuasion pillar #1 (reciprocity) or episode 71 where we talked...

Episode 71: Why Commitment and Consistency Equals an Engaged Audience

We’re continuing our talk about the principles of persuasion, coined by Dr. Robert Cialdini way back in 1984. If you missed episode 70 where I introduced these principles AND went in-depth into persuasion pillar #1 (reciprocity), you may want to start there. When you...

Episode 70: Do You Know the Principles of Persuasion?

Back in 1984, Dr. Robert Cialdini came up with what are known as the principles of persuasion. This isn’t something new and crazy — but tried and true — and when you understand how to use these principles in your own business, everything will change. When you match up...

Episode 69: Smart Leaders Sell with Jessica Lorimer

If the idea of having to sell makes you feel all icky, this is the episode for you! My guest, sales expert Jessica Lorimer, is here to dispel some myths and share what it means to sell with integrity. Wealthy women will change the world, and it’s Jessica’s mission to...

Episode 68: What’s Your 3 Word Rebellion?

Coming up with an overarching message for your business can be tricky, and it’s a common problem for a lot of business owners — especially when you want your business to be about something more and make an impact in the world. That’s exactly why, when I started to get...

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