Michelle's Blog 

It’s an exciting day here on the Profit Without Worry podcast. We’re celebrating episode 100! I've never done something for a hundred weeks in a row before that I can remember. I am so excited that we hit episode number 100, and I feel like we're just getting started....

It’s not exactly a secret that I love, love, love marketing funnels. So knowing this, it wouldn’t be surprising to anyone that one of the questions I answer the most is: What’s a funnel? I like the Kissmetrics definition, “A funnel is the set of steps a visitor needs...

Before we get started talking about marketing automation, I want to share a story that is highly relevant to the topic at hand.  As you may (or may not) know, I live in the Seattle area, and it's pretty rainy around these parts for a good chunk of the year. And I...

When it comes to building an audience for your business, there are a few things that are pretty important — starting with how your audience feels about you.  You’ve probably heard of the “know, like, and trust factor” as it often is mentioned when it comes to...

Have you ever wondered how exactly you can serve your potential clients from day one — even BEFORE they’ve bought from you?  Or how you create a customer experience that makes people want to not only buy from you but tell others how amazing you are as well?  Last...

Today, we’re talking about an important part of marketing, selling, and growing a business that is often overlooked — the customer journey.  If you’ve never heard that term before, you’re not alone. It’s not something that a lot of people talk about because...

If you’ve spent any time learning about online marketing, you’ve likely heard the terms marketing funnel, sales funnel, or just plain old funnel.  So let’s start at the beginning with a question many people have: What the heck ARE funnels?  The short answer...