Michelle's Blog 

What happens when someone gets to the end of your marketing funnel? If you’re like most people, you do one of 2 things: You send them one last ‘buy now’ type email to boost urgency OR You kinda go radio silent and add them to your normal email list So, if you do one...

If you’ve been in my audience for any length of time, you’ve probably heard me talk quite a bit about being a guest on a podcast as a way to attract people into my marketing funnel. I love being a guest — I’ve been a guest on more than 60 podcasts. It’s fun; it’s a...

WELCOME to 2019! Are you ready for an AMAZING year ahead? I know I am! OK, let’s dive into today because I’ve got a big question for you: How well do you really know your customers and what they desire? And how do you KNOW what they desire? This is one of the biggest...

In the last three episodes of the show, we’ve been talking about...

Our series on Discovery Calls continues and if you haven’t...

On the last episode, I shared five big mistakes I made with...

If you’re like most business...

If you’re a business...

If you’ve ever looked at building an email list, you’ve probably heard someone say, “The money is in your email list, so focus on growing a big list, and you’ll be set.” Saying this is a lie might be a bit strong, but we can definitely call it a half-truth because there are several mistakes you make when building your email list that render it ineffective — no matter how big it is.