Ever since I went public with my Profit Without Worry message, I’ve had a boatload of people reaching out to say something like:
“That sounds good in theory, but when I’m worried about funnels, upsells, downsells, ads and more, I feel like all I DO is worry about my profit — and it feels awful.”
If that sounds like you, listen up.
Here’s the deal, my friend: There are two main ways we can choose to market and run our businesses.
Way #1 is what my friend Dr. Michelle Mazur of Communication Rebel has dubbed Dude Bro marketing.
This approach to marketing has NOTHING to do with gender, but instead, it has everything to do with mentality. Dude Bro marketing to me feels desperate and icky — like you’re running a race to the finish line to see who can get into their client’s wallet the fastest.
At its core, Dude Bro marketing is about profit over people. It’s about money over connection. It’s about winning at all costs — even if that means stealing from your customers.
Way #2 is the Profit Without Worry way (which is the opposite of Dude Bro marketing).
At its core, Profit Without Worry is about connection, understanding, and relevant help. It’s about going that extra mile for your audience, so they feel supported, seen, and understood. And, yes, it’s about making a sale — but making a sale as part of the journey in creating a long and happy client relationship.
In my business, around 70% of my monthly income is from either recurring clients (some of whom have been with me for years) or referrals from current or past happy clients and students.
I still attract new people into my business who don’t come from a referral or recurring revenue, but the nice thing is that I don’t have to panic and make the sale as fast as possible. I have time to connect, time to understand, and time to let each potential client go on a journey with me to discover if I’m the right person to work with and learn from.
This happens because:
1) I’m good at what I do.
2) I care a LOT about my clients and students. I’d rather miss a short-term sale and gain a long-term connection which will likely turn into a sale somewhere down the road.
So let’s talk about five ways YOU can jumpstart your marketing in a Profit Without Worry way so that you don’t have to panic for each and every new sale. You’ll also have time to cultivate a relationship with your audience so that when they buy, they’re ready and they KNOW you are the perfect business to help them.
Biggest Show Takeaways:
#1: Start with the problem
#2: Discover the desire
#3: Create a content path
#4: Engage them where they’re at
#5: Show up consistently
Create Profit Without Worry – one system at a time. I’ll show you how to attract a steady flow of buyers without all the hustle with this free download → 5 Steps to Profit Without Worry.
Links mentioned in this episode:
Learn How You Can Easily Attract Buyers With Confidence + get 50% off with code 50off (end juLY 31st, 2020)