One of the biggest questions I work with clients and students on is: “How do I grow my audience?”
It’s an important, critical piece of running a business — any business — not just an online business.
They want to know:
My grandpa used to always tell me: Let’s fish where the fish are biting.
He LOVED to fish and would wake up us grandkids to go in the wee hours of the morning when we were camping. Some of my most favorite memories are with him.
And you know what? He was right! When we went fishing where the fish were, it was a lot easier to catch our fish. On those mornings, we’d quickly catch our max limit and be off to enjoy the day.
But, sometimes, we’d be on that boat for HOURS AND HOURS AND HOURS looking for the fish. Those were the times I hated going fishing because we had to be silent, and that was TORTURE for me.
In fact, that boredom and enforced silence were what made me stop going fishing. Who wants to sit around hoping a fish will bite all day long? Not this girl; I’d rather be swimming — or really doing anything else.
The same goes for our businesses. Who wants to be sitting around all day long hoping for your audience to bite? Not me — and I bet not you either!
Let’s talk about three highly valuable tools — all have a FREE option — that you can use to figure out where your audience is hiding out so that you can go straight over to them versus cruising around all day hoping to find them.
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