What happens when your marketing isn’t working? What happens when you’re in the “trying to figure it out” stage? What happens when everything doesn’t just click into perfect client attraction bliss straight out of the gate?
I’m going to be honest — this is where the rubber meets the road in terms of entrepreneurship.
In my experience, it’s a LOT harder to go from zero to 500 people on your email list than it is to go from 500 to 10,000. I believe it’s a lot harder to go from zero to $2,500 per month in income than it is to go from $2,500 to $25,000 a month.
Because I’ve seen it time and time again.
When you’re trying to figure it out, trying something new, or trying to pivot, I often refer to this as fishing in the dark.
You’re throwing your fishing line out into the dark hoping someone is out there that will want what you’re fishing with.
That phase takes some serious commitment, perseverance, and belief, and it’s so easy to just throw in the towel and say it isn’t working and you’ll never figure it out.
Back in 2013, I went to an event that Amy Porterfield held, and I met six other magical women. For almost two full years, the seven of us would meet every other week for an informal, peer-led mastermind.
It was one of the most beneficial experiences in my business because I didn’t feel so alone in building my business.
I had my fair share of business disasters and setbacks during this time — as did others in our group. There was even a time when I thought about throwing it all in and just going back to the corporate world. I’d been approached by Microsoft with a really interesting job, and it was incredibly tempting.
But I didn’t want to let a few business setbacks make me give up on my dream. I KNEW I wanted my business, and I was willing to do whatever it took to make it a reality. So, instead of taking that job as an employee, I negotiated to be a consultant instead, giving me the money I needed AND the flexibility I needed to build my business.
I dug in my heels, rolled up my sleeves, and figured it out.
More than any strategy or offer or anything else, that MINDSET, I believe, is what set me apart.
Bottom line: You can change your mindset — and your chances of success in your business — with your words and beliefs.
Biggest Show Takeaways:
|I’m awful at this.||Even though I’m not good at this yet, I’m learning and making progress.|
|I am great at this.||I’m glad I spent the time to practice and learn how to do this.|
|This is so overwhelming.||This requires effort and finding the right strategy for ME.|
|I’m afraid I’ll screw this up.||When I make a mistake, I always learn from it and get better… and a lot of times mistakes help me uncover something new and insightful.|
|I give up.||I’ll be successful if I put in the effort and find a better strategy.|
|I can’t do this.||I need to find someone to help me with this.|
|I’ll never be as good as him/her — look how amazing they are.||I am in charge of my own future. Someone else’s success doesn’t take anything away from me. I simply need to put in the time, energy, and effort to find the right way for ME.|
Links mentioned in this episode:
Learn How You Can Easily Attract Buyers With Confidence + get 50% off with code 50off (end june 30th, 2020)