Let’s be real here. You and I, we got into our businesses to help people, right? I know for myself, I had a big vision of having the freedom to create a business that truly helped others — but I didn’t factor in what it would take to actually help them.
Because I don’t know about you, but when I was new in business, I had ZERO people knocking down my virtual door to hire me. It took getting out and hustling to find clients.
And I didn’t love sales. In fact, that’s a lie. I was scared out of my mind of having to do sales, and I’d pretty much do ANYTHING OTHER THAN sell.
Spend three hours on crafting a Facebook post? Yep, done that.
Sign up for webinar after webinar after webinar? Yep, done that too.
Sign up for every class I could find? Check, check, check.
But here’s the truth: No sales = no business.
No sales = no money for food, my mortgage payment, or other necessities.
And worst of all? No sales = no impact with my work.
So I got over my fear, but not until I made a lot of mistakes and had a MASSIVE mindset shift in how I was selling and WHY I was selling.
If you’re anything like I was for a long time where the term “selling” made you think of some rip-off artist like Matilda’s dad, the sleazy used car salesmen, it’s time for a reset.
So let’s dive into five things you need to know if you want to sell your services without selling your soul.
Biggest Show Takeaways:
- #1. Have the right offer at the right time.
- One size doesn’t fit all. Sometimes a potential client isn’t the one for you and that’s okay!
- Not everything you offer is going to be a perfect fit for everyone.
- You need to ask yourself what problem you’re trying to solve and what they get out of buying the offer from you.
- Know what questions to ask to help figure out what IS the right offer for them.
- #2. Engage your community.
- Got a few people who are happy with you? Engage them and see if you can have a conversation with them and get them to provide a testimonial.
- Highlight and showcase the work and transformation they’ve made through working with you and share it! Social media, email marketing, a case study, etc.
- Share success stories with potential clients to show you understand their needs and can help them get results.
- #3. Have a sales process.
- Guess what? Every person you talk with won’t be the right fit. Instead, you’ve got to create a process
- I used to just get on the phone and try to dazzle them with my skills but they would leave the call not understanding WHY they need to work with me.
- I started recording my calls to see where I was going wrong and when I would listen to them, it became apparent I wasn’t doing a great job at listening to them.
- Now, I know I need to set the stage. Have questions prepared. Address key areas of concern. Explain possible solutions.
- #4. Stay focused.
- Do not make the fatal mistake of trying to explain everything you do (or exactly how you do it) unless you want to lose their interest quickly.
- If you have good rapport and are authentically discussing their needs, you will find common ground and a good fit for your product or service.
- Just remember, if you sell pencils and they ask for a pen, you need to move on. (Or start a new product line!)
- #5. Have confidence.
- Don’t push. Don’t approach every conversation as “make or break” because potential clients can feel that in how you speak.
- What I have found is that when I follow my sales process, it makes it easier to be confident because it wasn’t about me or my feelings — it’s about them and their needs.
Create Profit Without Worry – one system at a time. I’ll show you how to attract a steady flow of buyers without all the hustle with this free download → 5 Steps To Profit Without Worry.
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