part [4 of 6]:
The Key To Creating Impact (+PROFIT) In Your Business
Published on April 4th, 2020
by Michelle L. Evans
In part 3, we discovered:
You’re probably wondering, “if all these business-in-a-box ‘proven marketing formulas’ don’t work, what DOES work?” especially if you don’t have a lot of money to run non-stop Facebook ads???
First of all I want to assure you that you’ve got this. The transition from copycat business-in-a-box marketing into finding your own message, your own offers, your own audience and your own success is worth the effort.
The Hard Truth About Copying vs. Inspiration
Nobody has ever created something great by simply copying someone else’s work. EVER.
Yes, inspiration can lead to great new innovations (just look at video rental stores leading to the innovation of Netflix) BUT successful business owners look to others for inspiration then ask a pivotal question: what I can do differently to make this idea/concept better for me and my audience?
Copying someone else’s business by funnel hacking isn’t the answer to this.
Copying someone else’s offer isn’t the answer to this.
Copying someone else’s marketing strategy isn’t the answer to this.
And it doesn’t have to cost you a ton of money, either. But it will take some grit, some testing and some stretching yourself. And the effort is TOTALLY worth it.
This is the path to transition from Business Owner 1.0 to Business Owner 2.0. And getting to the 2.0 version of yourself feels AMAZING → you’ll be confident, focused and profitable.
meet Peyton
When I first started working with Peyton, she was just like Sophie. Frustrated, overwhelmed, confused and done with riding the revenue roller coaster. She was tired of her revenue being up one month, down the next, and always being stressed and worried about her business.
As a career coach who’d worked with over 600 people, Peyton wanted to create a business that she could count on. One that would make consistent profit. She wanted her business to run profitably, without running herself into the ground.
When Peyton began working with me, she wasn’t sure it was possible for her business. After getting burned by so many big promises and failed business-in-a-box experiments, Peyton wanted the fastest path to profit.
So she asked me to simply audit her marketing funnel and Facebook ads. She thought there was just a simple tweak or two that she was missing that would set her up for success.
What she discovered is that she needed to overhaul her approach to something much simpler and much, much more powerful. (I’ll go through the process on the next page.)
At first, Peyton resisted. She felt like she’d done the work to funnel hack her competitor and she knew who was buying from them and what the funnel flow looked like.
But once I asked a few simple questions, Peyton realized one big thing:
She had ZERO idea if this strategy was working for her competitor. She had ZERO idea WHO specifically was buying from her competitor. She had ZERO idea WHY anyone was buying from her competitor. She’d just blindly followed the funnel hacking advice without any proof that the competitor marketing funnel actually worked.
That’s when Peyton decided to stop following the business-in-a-box shortcuts and asked for help figuring this out.
Now that Peyton has gone through the process, she has a completely different approach to her business. Instead of staying stuck as Peyton v1.0, she invested time into herself, her audience and her business to grow into a confident, focused, stronger and more profitable version...introducing Business Owner v2.0.
Peyton 2.0
Now, let’s dive into how Peyton went from v1.0 to v2.0 and created a solid, profitable and growing business.