I HATE it when I see an expert say ‘to build your business online you have to do XYZ'.
And then conveniently they have a product that teaches you how to do XYZ.
Here's a (painful) example from my own experience.
Last year I went to a big conference and got carried away by one of the speakers. At the end of her talk she offered a $997 product for sale to teach us how to speak like she does.
About 250 of us rushed to the back of the room, excited to get our hands on her training. And I was one of 'em.
This speaker was so dynamic on stage that I believed that she'd teach me a few hacks to make my speeches flow better.
I believed that she knew what she was teaching about.
I WAS A TOTAL SUCKER.
Her program was poorly designed, totally confusing, a huge information overload and a total waste of time and effort.
And the entire thing was designed to get me to do one thing: buy her one-on-one coaching package upgrade (which was $25,000, by the way).
See, by keeping me stuck and overwhelmed it made for a much easier sale. I know at least 6 people who upgraded to that one-on-one package…
…because most people blame themselves.
They think they're just missing something. So they fork over truckloads of money trying to get to that one little nugget that will help them move forward.
I have had this happen to ME more times than I care to admit.
Me and my bank account are OVER it.
(I have examples for blogging, guest blogging, podcasting, facebook – ads, pages and more, creating online courses, email autoresponders and more. I've spend over $150,000 on courses, events and coaches in the past 4 years —- so trust me, I've seen a LOT out there.)
And you know what? You get the benefit of all that time and money I invested.
Today, I'm giving you my hard-earned, down and dirty hacks to decide if blogging is the right path for you.
And let me tell you, this ain't no ‘Build it and they will come' story.
Quite the opposite, in fact.
Take this fast and free quiz to find out what kind of marketing funnel is right for you and your business.
Love this! Thanks for putting this out there Michelle!
