Today, I’m welcoming my Facebook ad client Tricia Brouk. Tricia has a passion for storytelling that has led her to work in film, TV, and theater for over 25 years.

Tricia’s work has been featured on Black Box for ABC, The Affair for Showtime, and Rescue Me on FOX, as well as in Lasse Hallstrom’s The Hoax with Richard Gere. She received a Golden Thumb award from Roger Ebert for her choreography on John Turturro’s feature film Romance and Cigarettes where she worked closely with James Gandolfini, Kate Winslet, Susan Sarandon, Eddie Izzard, Christopher Walken, Steve Buscemi, and Bobby Cannavale.

She’s directed award-winning shows like the web-series Sublets which won Best Comedy at the Vancouver Web-Fest and the short documentary This Dinner Is Full which earned Official Selection at The New York Women in Film and Television Short Festival and The New York Independent Film Festival.

But that’s not all!

Tricia is committed to producing and directing stories that entertain, uplift, and foster an exchange of ideas. As the Executive Producer of TEDxLincolnSquare, she curates the top speakers in the country, and her production company, The Big Talk Productions, shoots documentary shorts on the thought leaders making an impact on our world.

Even though Tricia has had OODLES of success in her business and career, she’s always pushing the envelope about what’s next and that’s what led us to work together. She was ready to take her work in helping people with great ideas get onto big stages, and she wanted to reach a bigger audience with Facebook ads.

We learned a lot of great lessons through this engagement which helped shape her new course launch AND attract a bigger audience, so let’s jump right into the interview with Tricia.

Biggest Show Takeaways:

• We can be impacted by a story someone is sharing — even if it doesn’t mirror our experience. As the storyteller, you have to ask why is your message important to the world.
• You can't just hope that you're going to be a captivating speaker and then be captivating. You need to learn the technique of how to identify these ideas, how to write, and then finally, how to deliver these big talks.
• Being a fearless speaker does not end at getting rid of nerves. It begins at knowing how to pitch organizers, knowing how to email people, knowing how to follow up, knowing what a screw line is, knowing what an arc is. When you have that education, you become more fearless, and that's why being a fearless speaker is not about just performing.
• You have to find a way to stand out because there are so many entrepreneurs and authors who want to get on stages.
• Public speaking is a way to create credibility, solidify your brand, and get your message out there. You have to figure out a way to rise to the top.
• Facebook Ads are a way to get in front of more audiences.
• If you want to do Facebook ads and are ready to invest both your time and money, you have to be ready to generate content. You have to have the courage to do tons of Facebook videos or QuickTime videos. It’s imperative that you’re ready to generate material of you talking about you.
• You can't just say “I want to run Facebook ads” and expect that people are going to respond to them and that because you're running Facebook ads, you're going to have a massive, epic launch.
• If your audience isn’t responding to something, switch it immediately so that you can get them to respond to what they want.
• Until you can take the first step, you'll never know that what you’re dreading is actually easier than you think.
• The fear of speaking usually precedes the actual fear of public speaking, and if we can get rid of that somehow, then all of a sudden your message has the potential to help other people.
• Your message should never be about you. When you feel fear, that's because you're still worried about how you're going to be perceived and judged, but your storytelling has GOT to be about the message. If you lead with the message, the fear of getting onto a stage will go away.
• Answer three questions to get clear on what you’re doing: Why is this important? Why is it important to you? Why is it important to the world?
• Fearlessness is what can get you to the next level. Maybe everybody's going to judge you or maybe nobody is going to judge you. It doesn't matter.
• When you focus on who you're serving, what message you're sharing, and the big picture, the global impact that you could potentially have on somebody, all the other concerns, all the self-consciousness, all the worry, go away.
• Engage an expert. You can just throw money at Facebook ads and not know what's happening because there are a lot of algorithms. If you have somebody who's explaining the strategy behind what's happening, then you can follow this mystery of Facebook ads but also know where your money's going.
• Are you wondering if Facebook ads are right for your business? Take this quick quiz to help you understand if you’re ready.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz, and in less than 5 minutes, you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

• Tricia Brouk’s website: www.triciabrouk.com
• Facebook ads quiz:www.michellelevans.com/facebook-ads-quiz/
• Marketing Funnel Quiz: https://www.michellelevans.com/marketing-funnel-quiz/