Do you ever think, “My customers LOVE working with me so why aren’t more people buying?”
My guest had that exact issue, and she’s sharing how creating her first funnel made all the difference.
In this episode, I’m speaking with Annette Bond, owner of Definitive Style. Annette works with accomplished, professional women to elevate their image.
She inspires women to elevate and express the best of who they are now, so they can go out into the world with greater confidence and ease.
Annette is a Certified Personal Image Consultant AICI CIC, Corporate Image Certified, More Alive With Color™ Certified, and Fashion Feng Shui Facilitator (one of 30 women in the US).
Biggest Show Takeaways:
- What was your biggest goal in wanting to create a funnel for your business?
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- I noticed that people who found my website weren’t converting. I knew something wasn’t quite right because when I would meet people in person, I could easily convert. So, I had this beautiful website, but it just wasn’t getting the results I thought it would.
- What was your biggest concern about building a marketing funnel?
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- I was mostly concerned about the tech behind making it happen. I’d heard of ClickFunnels and Leadpages, but I had no idea where to begin.
- What was your biggest reason that you decided to join Build Your Funnel Bootcamp?
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- I was already getting your emails, so I knew about the work you do. I knew your background, and I felt like I could trust you. When we had our initial conversation, I was so impressed by how quickly you identified some of my roadblocks.
- I was ready. I knew I needed to DO something because I wasn’t comfortable with the lack of conversion on my site.
- What was the biggest aha you had in Build Your Funnel Bootcamp?
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- The Five Levels of Customer Awareness blew my mind. I didn’t ever really realize all that stuff was going on in the background when people were looking at my marketing. Getting trained and having a greater understanding of that was so big for me, and it’s changed how I talk to my audience. My writing is so much more intentional.
- Now that you have your funnel, how do you feel about driving traffic into your funnel?
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- One of the things I did that I’m excited about is that I took everything I learned from the Build Your Funnel Bootcamp and really tried to apply it elsewhere. It’s trickled into my speaking and when I’m networking. I’m so excited to share all of this with people, and I can’t say I’ve ever felt this proud to share what I’ve done.
- If you were talking to a friend, and they were considering Build Your Funnel Bootcamp for their business, what would you say to them?
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- I took the course just to get conversions, and I wanted a funnel, but I got so much more than I ever anticipated. There were times when I thought it was too hard for me to do, but I pushed myself, and I am SO glad I did.
- The clarity that came out at the end was amazing…not just for my funnel but also my website copy, my email marketing, and even my speaking engagements. It was an amazing process.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz, and in less than 5 minutes, you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: https://www.michellelevans.com/marketing-funnel-quiz/
