Michelle's Blog 

How To Install Your Facebook Pixel

Fear the Facebook Pixel no more!   Seriously, if you have an online business you NEED to have the Facebook tracking pixel installed on your site EVEN IF you’re not planning on running ads.   Why? Well, the truth is that someday you may want to run Facebook ads...

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What Marketing Funnels & Road Trips Have In Common

Where do you want to go this weekend?   During the summer, we LOVE to get away each weekend. So we take a LOT of roadtrips.   Mountains. Ocean. Lakes. Rivers. Hot. Mild. Adventure. Nature. Cities. And more...   We’ve got it all here in the Pacific Northwest - and...

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Mistakes, Missteps and Marketing Blunders

We're going to take a little trip down memory lane because, the truth is, that I didn't always use marketing funnels.   I worked in corporate marketing for about 17 years before I opened my business.  When I first got started in this online game, I never really heard...

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How Marketing Funnels Are Like The Next Food Network Star

I really want to inspire you to take a new and maybe slightly different look at how marketing funnels can help your business. I want to talk to you about how a marketing funnel can really be a lot like The Next Food Network Star.  This is one of my favorite shows!...

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4 Essentials to Designing a Marketing Funnel That Converts

Don't let your Marketing Funnel flop, get these four things Right! All you need is a marketing funnel. A passive funnel is what you need to be successful. Funnels are where it’s at…. It really seems like the marketing world has gone funnel-crazy, but what the heck are...

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The #1 reason your Facebook ads fail

Imagine this scenario... You spend $1,000 on Facebook ads and get almost 900 new PERFECT potential clients onto your email list... So fantastic, right? *fist bump* But... ... the days and weeks tick by with nary a new client in sight. Wait, what? *insert gut-wrenching...

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What should my Facebook ad budget be?

WHAT SHOULD I SPEND ON MY FACEBOOK ADS???? This is a question I hear ALL THE TIME. Because a lot of people believe you have to spend a boatload of cashola to win at Facebook ads. Not true (unless you're doing it wrong...) And honestly, there's a lot more that goes...

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What if Facebook ads don't work????

Facebook ads are a fickle, fickle beast. A couple of weeks ago, I began working with a new client - a dating coach - who was frustrated because he just couldn't find someone to help him get his ads working (and he'd paid good money for so-called 'expert' help). He...

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